Future Press Release

Future Press Release Heading

Future Press Release

L3 06 Future Press Release V2

Future Press Release Recap

Writing a future press release or review about your product is a great way to get everyone on the team aligned on the outcomes you are trying to achieve. They also can be fun to write. The main difference between a press release and a review is that a press release is being told from your point of view while a review would be written from the perspective of a third party.

When you’re writing a press release or review it will be important to include the following components

Name of the product (although this doesn’t have to be final and can change)
Who is the target user?
What problem does your product solve?
How does your product solve this problem?
Why your team built this
Why should users care?
How do users react to your product?
What sets this product apart from others?
How can users get the product

Future Press quiz

SOLUTION:

False

Future Press Release for Email Response Automation Product

QUESTION:

Think about what the headline should communicate

Write the headline for a press release for a product that automatically replies to emails about scheduling

ANSWER:

Thanks for your response. Make sure that the headline will capture people’s attention and does a good job conveying the main value or differentiator of your product.

Things to Remember

Things to remember

Write this for an external audience that is not familiar with the space
When talking about the solution focus on what the product does rather than how it does it

WHAT: Takes amazingly clear pictures at night vs.

HOW: captures several images on shutter press with varying exposure lengths and processes images through a machine learning algorithm to compose rich, detailed images in low light conditions

Example
New feature for Google Wifi